Inviting to Islam: Ethics of Engagement

Inviting to Islam: Ethics of Engagement calls on all Muslims and anyone involved in da’wah activities to adopt a pledge of honor regarding their noble work of inviting and calling people to the message of Islam. Readers will discover the mission of da’wah and its implications for society. The covenant’s principles are the keys to success for moderate Islam and can help today’s Muslims differentiate themselves from extremists and promote a true and attractive image of Islam. These principles derive from the Holy Qur’an and the Prophet’s authentic Sunnah. They provide an intellectual, moral, educational and practical constitution for those involved in da’wah work, while guiding us to moderation and keeping us from extremism and excess.

Once accepted and applied, the principles described in this guide can promote, facilitate, and encourage collaboration and understanding and greatly benefit the Muslim Ummah. The guide describes and answers why, where, and how life for Allah’s sake is better. It explains important facts to remember when adopting the covenant and reveals why its adoption is so crucial. This comprehensive and concise resource is practical and illuminating and can be shared and circulated among activists and leaders.

The covenant encompasses religiosity, implementation, society, organization, character, and skills. When followed, these principles will lead to the success of the global da’wah movement and facilitate the spread of Islam’s true values. Ultimately, the covenant will help activists focus on fruitful accomplishments, productivity, and improving the state of the Ummah.

We are witnessing a spontaneous, natural and genuine expression of the Ummah’s self-dignity and the desire to revert to its true worldview. The awakening demonstrates that Islam continues to be an effective influence in the daily life of many millions all over the world. Therefore, da’wah activists should continue to implement the principles outlined in the covenant. It is hoped that fervent and qualified activists apply this covenant and use it as a launching point for creative techniques to inspire new generations of activists.

While Islam addresses all aspects of life, including politics, economics, psychology, sociology, habits, and traditions, political parties and their institutions should be kept separate from da’wah institutions and organizations. Each sector must perform independently for better results in both areas.

How to use this book

This comprehensive resource is practical and illuminating and may be shared and circulated among activists and leaders. It may be used in multiple scenarios and adapted to a variety of situations, whether da’wah is a direct objective or a means to another goal. For example, the book may be used in imam and youth development programs, and as a reference for a variety of faith-based community groups and programs.

Readers will find discussions of the challenges of da’wah as well as dos and don’ts for da’wah activists. The material is organized into specific, detailed sections for easy reference. The Covenant is a spiritual and practical guide that provides leaders and activists general and specific ways to apply the da’wah covenant. In that way, it may be used as a launching point for creative techniques to inspire new generations of activists.


“A successful great effort, comprehensive, and convincing in the issues of da’wah in theory and practice….the Covenant goes a long way in curing the divisive concepts and behavior we witness among contemporary Islamic movements.”

“Certainly, it can offer a strong effective antidote to extremism, violence, and deviations from the Qur’an directives of Ummatan wasatan: a moderate and balanced nation.”

The book will “push toward unification of aims and objectives among the activists and produce a 
spirit of cooperation in the field.”


Arabic (2nd Edition)

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